#StopKony2013
Sequel campaign to viral Kony 2012, aiming to capture Joseph Kony by end of 2013.
Quick Facts
| Property | Value |
|---|---|
| Peak | April 2013 |
| Organization | Invisible Children |
| Goal | Capture Joseph Kony by end of 2013 |
| Outcome | Kony remained at large |
Origin & Impact
Following the unprecedented virality of Kony 2012, Invisible Children launched #StopKony2013 with a more focused goal: capture warlord Joseph Kony by the end of 2013. However, the sequel campaign struggled to replicate its predecessor’s success, hampered by criticism of the organization and donor fatigue.
The campaign demonstrated the difficulty of sustaining viral activism momentum. While Kony 2012 reached 100 million views in days, the follow-up faced skepticism about the organization’s tactics, spending, and actual impact. By year’s end, Kony remained uncaptured, and the campaign faded from public consciousness.
Related Hashtags
- #Kony2012
- #InvisibleChildren
- #Uganda
- #ChildSoldiers