#SuperBowlBlackout
Hashtag tracking the unexpected 34-minute power outage during Super Bowl XLVII in 2013.
Quick Facts
| Property | Value |
|---|---|
| Event | Super Bowl XLVII |
| Date | February 3, 2013 |
| Location | Mercedes-Benz Superdome, New Orleans |
| Duration | 34 minutes |
Origin & Impact
The hashtag exploded when half the Superdome went dark in the third quarter of Super Bowl XLVII between the Ravens and 49ers. What should have been a crisis became a social media moment as brands, celebrities, and fans reacted in real-time with humor and speculation.
Oreo won the internet with their famous “You can still dunk in the dark” tweet, setting a new standard for real-time marketing. The blackout sparked conversations about infrastructure, the NFL’s planning, and creative advertising opportunities. The 49ers mounted a comeback during the delay, making the game memorable for multiple reasons.
Related Hashtags
- #SuperBowl
- #DunkInTheDark
- #NFL
- #PowerOutage