One of esports’ most valuable organizations. Founded by Andy “Reginald” Dinh in 2011, grew from League of Legends team to multi-game empire valued at $540 million (2022), then declined amid controversies.
League of Legends Dominance
Won LCS (North America) 7 times (2013-2020), most championships in region. Bjergsen era (2014-2020) defined NA LoL. “TSM! TSM!” chants at every event. However, never escaped Worlds group stage (0-6 2020 disaster).
Expansion Beyond LoL
Fortnite (Myth), Apex Legends (ImperialHal 4x ALGS champion), VALORANT, Rainbow Six Siege. FTX naming rights deal ($210M over 10 years) collapsed with FTX bankruptcy in 2022.
Controversy Decline
Reginald workplace abuse allegations (2022), roster mismanagement, FTX scandal, LCS slot sale rumors. Once #1 esports brand fell behind 100 Thieves, Sentinels. The hashtag evolved from dominance celebration to frustrated fandom.