Overview
Makeup technique applying colorful correctors and contour BEFORE foundation (instead of after), creating more natural, skin-like finish.
Origins
Professional technique used by Mary Phillips (Kendall Jenner’s MUA) and other celebrity makeup artists. Viral TikTok demos (September 2022) brought it mainstream.
Traditional Method
Foundation → Color correct → Contour → Highlight
Underpainting Method
Color correct → Contour → Highlight → Then sheer foundation
Why It Works
Pigmented correctors blend into skin under foundation, creating dimension without looking cakey or obvious. Mimics natural shadows/highlights.
TikTok Explosion
Fall 2022: Beauty TikTok creators posted side-by-side comparisons. #Underpainting hit 500M+ views. Technique seen as more natural than heavy contouring.
Product Impact
Color corrector sales surged: Brands restocked peach, lavender, and green correctors. LA Girl Pro Conceal became #1 drugstore product.
Professional Validation
Celebrity MUAs confirmed they’d used technique for years. Mary Phillips, Patrick Ta, Mario Dedivanovic endorsed method.